Witryna28 paź 2024 · IMC adalah sebuah strategi di mana seluruh saluran pemasaran yang perusahaan gunakan dapat menyampaikan pesan yang konsisten dan jelas, sehingga calon pelanggan mendapat persepsi yang sama atas perusahaan dan produk yang perusahaan tawarkan. Anda mungkin familiar dengan papan iklan yang biasa … Witryna11 lis 2024 · The IMC Handbook, J. Steven Kelly and Susan K. Jones . This book is a collection of essays about sample case studies that occur to consumers. From this book, marketing can learn about the right approach to carry out marketing strategies to consumers. By reading this book, you can find the right marketing communication …
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